{"id":2392,"date":"2023-02-20T14:15:31","date_gmt":"2023-02-20T13:15:31","guid":{"rendered":"https:\/\/cxfirst.com\/?post_type=nos_ressources&#038;p=2392"},"modified":"2025-02-11T16:07:01","modified_gmt":"2025-02-11T15:07:01","slug":"les-secrets-pour-garantir-la-satisfaction-de-vos-clients","status":"publish","type":"nos_ressources","link":"https:\/\/cxfirst.com\/en\/https:\/cxfirst.com\/nos_ressources\/les-secrets-pour-garantir-la-satisfaction-de-vos-clients","title":{"rendered":"Les secrets pour garantir la satisfaction clients"},"content":{"rendered":"<h1><span style=\"color: #000000;\"><span style=\"color: #000000;\"><span class=\"TextRun SCXW196857393 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196857393 BCX0\">La satisfaction client, de quoi parle-t-on\u202f?<\/span><\/span><span class=\"EOP SCXW196857393 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0\ud83d\udc40<\/span><\/span>\u00a0<\/span><\/h1>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La satisfaction de vos clients est l&rsquo;un des aspects les plus importants du succ\u00e8s de votre entreprise.<\/span><\/p>\n<p><span data-contrast=\"auto\">Si vos clients ne sont pas satisfaits, ils ne reviendront pas et forc\u00e9ment, <strong>ne recommanderont pas non plus votre entreprise.<\/strong> <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La bonne nouvelle,<strong> c&rsquo;est que vous pouvez am\u00e9liorer rapidement la satisfaction de vos clients\u202f!<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Alors, munissez-vous de votre plus beau carnet de note, d\u2019un stylo qui ne bave pas, isolez-vous 5 min <strong>et on vous explique tout\u202f!<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><strong>\u00a0<\/strong>\ud83d\udca5<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\" data-contrast=\"auto\">Commen\u00e7ons par le commencement\u202f<\/span><span data-contrast=\"auto\">\ud83d\ude09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">La satisfaction client est <strong>un indicateur qui mesure \u00e0 quel point les clients sont satisfaits de vos produits ou services.<\/strong><\/span><\/p>\n<p><span data-contrast=\"auto\">Il est mesur\u00e9 en fonction de diff\u00e9rents crit\u00e8res tels que<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">La qualit\u00e9 du produit<\/span><\/li>\n<li><span data-contrast=\"auto\">Le temps de r\u00e9ponse<\/span><\/li>\n<li><span data-contrast=\"auto\">Le service client<\/span><\/li>\n<li><span data-contrast=\"auto\">Le prix<\/span><\/li>\n<li><span data-contrast=\"auto\">La livraison, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">En bref, la satisfaction client <strong>est importante pour votre activit\u00e9<\/strong> et ce, pour plusieurs raisons :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les clients satisfaits <strong>sont plus susceptibles de revenir et d&rsquo;acheter \u00e0 nouveau chez vous<\/strong>, ce qui augmente la <strong>fid\u00e9lit\u00e9 et la r\u00e9tention de la client\u00e8le.<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ils sont \u00e9galement plus susceptibles <strong>de recommander votre entreprise \u00e0 leurs amis, leur famille et leurs coll\u00e8gues<\/strong>, ce qui augmente votre <strong>notori\u00e9t\u00e9 et votre base de clients.<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Et enfin, ils ont <strong>une plus grande propension \u00e0 acheter plus de produits ou de services chez vous, ce qui augmente le panier moyen.<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\">Comment d\u00e9terminer les crit\u00e8res de mesure de la satisfaction client ?<\/span><\/h3>\n<p><span data-contrast=\"auto\">Pour d\u00e9terminer les meilleurs crit\u00e8res \u00e0 utiliser, suivez cette checklist <\/span><span data-contrast=\"auto\">\ud83d\ude09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Identifiez vos objectifs<\/strong>, vos crit\u00e8res devront \u00eatre align\u00e9s dessus<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Attirer plus de clients, gagner en visibilit\u00e9, augmenter votre panier moyen\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nous vous proposons ici une m\u00e9thode simple pour d\u00e9terminer vos objectifs en utilisant un arbre d\u2019\u00e9quivalence\u202f<\/span><span data-contrast=\"auto\">\ud83d\ude09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Identifiez les besoins et attente<\/strong>s de vos clients. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Pour cela, vous pouvez utiliser des enqu\u00eates de satisfaction, des \u00e9tudes de march\u00e9 ou encore des groupes de discussion. <a href=\"http:\/\/www.qualimetrie.com\">(N\u2019h\u00e9sitez pas \u00e0 faire un tour sur le site de notre cabinet d\u2019\u00e9tude partenaire\u202f: Qualimetrie)<\/a><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Identifiez les points de contact<\/strong> avec vos clients<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">R\u00e9seaux sociaux, site web, magasin etc\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>D\u00e9terminez les crit\u00e8res de mesure les plus pertinents<\/strong> pour chacun de ces points de contact<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Exemple\u202f: pour mesurer la satisfaction client en ligne, vous pouvez analyser le temps de chargement des pages, le taux d\u2019abandon ou encore le taux de conversion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>D\u00e9terminez les canaux de mesure les plus appropri\u00e9s\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Enqu\u00eates de satisfaction, face \u00e0 face, enqu\u00eates emails etc..<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enfin,<strong> \u00e9tablissez un plan d\u2019action pour mettre en \u0153uvre ces crit\u00e8res de mesure<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Attribution des ressources, formation de votre personnel, mise en place de processus etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simple non\u202f?\u202f<\/span><span data-contrast=\"auto\">\ud83d\ude0a<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En suivant cette checklist, <strong>vous pourrez d\u00e9terminer les crit\u00e8res de mesure les plus pertinents pour votre entreprise et am\u00e9liorer votre satisfaction client de mani\u00e8re significative.<\/strong><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Besoin d&rsquo;aide pour vous lancer ?<\/span><\/h3>\n<p><span data-contrast=\"auto\">D\u00e9couvrez notre solution <a href=\"https:\/\/cxfirst.com\/en\/\">CX First <\/a><\/span><span data-contrast=\"auto\">\ud83d\udc4c<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nous sommes une start-up <strong>sp\u00e9cialis\u00e9e dans l&rsquo;exp\u00e9rience client et la gestion de l&rsquo;e-r\u00e9putation.\u00a0<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Nous avons imagin\u00e9 <strong>diff\u00e9rentes solutions cl\u00e9s en main<\/strong> pour accompagner nos clients simplement <strong>dans l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client, sans se ruiner\u202f!\u00a0<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Car oui, nous sommes convaincus <strong>qu\u2019il ne doit pas y avoir que les grandes entreprises qui doivent pouvoir am\u00e9liorer l\u2019exp\u00e9rience de leurs clients&#8230;<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\"><strong>Vous aussi\u202f!<\/strong><\/span><strong>\u00a0\u2764<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Pour chaque probl\u00e9matique du quotidien, nous avons imagin\u00e9 un dispositif simple et adapt\u00e9\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u00c9couter et r\u00e9pondre aux commentaires des clients<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nous vous aidons \u00e0 \u00e9couter ce que vos clients ont \u00e0 dire et \u00e0 leur r\u00e9pondre de mani\u00e8re appropri\u00e9e. Cela montre que vous prenez leur opinion en compte et que vous \u00eates pr\u00eat \u00e0 r\u00e9soudre les probl\u00e8mes qu&rsquo;ils rencontrent.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Collecter les commentaires et les avis des clients<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nous vous proposons des outils simples et efficaces.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Analyser les commentaires et les avis des clients<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nous mettons \u00e0 votre disposition des outils d&rsquo;analyse pour comprendre les commentaires et les avis de vos clients. Cela permet d&rsquo;identifier les probl\u00e8mes les plus courants, les points de satisfaction et les points d&rsquo;insatisfaction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Am\u00e9liorer votre image de marque<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nous vous proposons d&rsquo;utiliser les commentaires et les avis de vos clients pour renforcer les points forts de votre entreprise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\">Conclusion<\/span><\/h3>\n<p><span data-contrast=\"auto\">La satisfaction client est un enjeu majeur pour tous. En travaillant cette derni\u00e8re avec les bons outils et les bonnes m\u00e9thodes, vous pourrez am\u00e9liorer l\u2019exp\u00e9rience de vos clients, fid\u00e9liser votre client\u00e8le et augmenter votre chiffre d&rsquo;affaires. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"mc_embed_shell\">\r\n      <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\r\n  <style type=\"text\/css\">\r\n        #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 600px;}\r\n        \/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\r\n           We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\r\n<\/style>\r\n<div id=\"mc_embed_signup\">\r\n    <form action=\"https:\/\/qualimetrie.us12.list-manage.com\/subscribe\/post?u=db856223ffe0dfabf462b6350&amp;id=7b99718d5d&amp;f_id=008a09e9f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\r\n        <div id=\"mc_embed_signup_scroll\"><h2>Petit lexique de l'exp\u00e9rience client<\/h2>\r\n            <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\r\n            <div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Adresse e-mail <span class=\"asterisk\">*<\/span><\/label><input type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\"><\/div><div class=\"mc-field-group\"><label for=\"mce-FNAME\">First name <\/label><input type=\"text\" name=\"FNAME\" class=\"text\" id=\"mce-FNAME\" value=\"\"><\/div><div class=\"mc-field-group\"><label for=\"mce-LNAME\">Nom de famille <\/label><input type=\"text\" name=\"LNAME\" class=\"text\" id=\"mce-LNAME\" value=\"\"><\/div>\r\n<div hidden=\"\"><input type=\"hidden\" name=\"tags\" value=\"12680590\"><\/div>\r\n        <div id=\"mce-responses\" class=\"clear\">\r\n            <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\r\n            <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\r\n        <\/div><div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\"><input type=\"text\" name=\"b_db856223ffe0dfabf462b6350_7b99718d5d\" tabindex=\"-1\" value=\"\"><\/div><div class=\"clear\"><input type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Envoyer\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';fnames[5]='MMERGE5';ftypes[5]='text';fnames[7]='MMERGE7';ftypes[7]='text';fnames[6]='MMERGE6';ftypes[6]='text';fnames[8]='MMERGE8';ftypes[8]='text';fnames[9]='MMERGE9';ftypes[9]='text';fnames[10]='MMERGE10';ftypes[10]='text';fnames[12]='MMERGE12';ftypes[12]='number';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script><\/div>","protected":false},"featured_media":4044,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/cxfirst.com\/en\/wp-json\/wp\/v2\/nos_ressources\/2392"}],"collection":[{"href":"https:\/\/cxfirst.com\/en\/wp-json\/wp\/v2\/nos_ressources"}],"about":[{"href":"https:\/\/cxfirst.com\/en\/wp-json\/wp\/v2\/types\/nos_ressources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cxfirst.com\/en\/wp-json\/wp\/v2\/media\/4044"}],"wp:attachment":[{"href":"https:\/\/cxfirst.com\/en\/wp-json\/wp\/v2\/media?parent=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}